12 Best Consumer Electronics Sites that Convert in 2025

Ahead of a projected $806 billion in online consumer electronics sales in 2025, brands know a slick storefront can be as influential as the spec sheets. 

This guide looks at the 12 best-in-class consumer electronics websites to discuss the navigation designs, checkout tricks, and unique features that turn shoppers' curiosity into sales. 

Use these takeaways to benchmark your own ecommerce site, boost conversion, and build a DTC strategy before the market’s next hype cycle. 

1. Anker

Founded in 2011 as a single-product Amazon seller, Anker has evolved into a multibrand powerhouse whose US store sets a high bar for direct-to-consumer (DTC) electronics. 

After migrating 16 regional sites to Shopify in just three months and spinning up more than 50 storefronts since, Anker now uses the platform’s multicurrency and multi-site stack to localize catalogs and analyze shopper behavior across markets.

Anker’s ecommerce navigation groups every charging use case (power banks, wall chargers, hubs and docks, etc.) and promotes the brand’s membership program. You can also use the global autosuggest features to find the right charger, fast. 

Powered by Shopify’s one-page checkout, Anker stacks Shop Pay, PayPal, and Google Pay for quick and easy payments. You can also pay in four interest-free installments with Shop Pay Installments. In Anker’s Digital Showroom, a host walks through new gear while a shoppable sidebar lets viewers add each featured SKU straight to cart in one click. 

The format blends the urgency of QVC with the convenience of DTC: viewers never need to leave the video to check specs or pricing, and every product highlight is time-stamped for on-demand replays.

US orders ship free in three to seven business days, with expedited options at checkout. Customers get a 30-day money-back guarantee and an 18-month warranty on most accessories (lifetime on many cables), plus a self-service return merchandise authorization (RMA) portal that eliminates back-and-forth emails.

2. Turtle Beach

Once known only for console headsets, Turtle Beach has become a vertically integrated gaming peripherals brand that’s mastering direct-to-consumer sales. The company replatformed from Adobe Commerce to Shopify, rolling out nine transactional stores (US, Canada, UK, France, Germany, Spain, Italy, Netherlands) and three catalog sites across Latin America, Australia, and New Zealand.

That move paid off: during the COVID-19 boom, Turtle Beach tripled their DTC revenue and now posts 26.4% YoY growth, thanks in part to a 60% jump in operational efficiency and a 10% cut in cross-border fees after adopting Shopify Payments and Flow for fraud prevention. 

The US store breaks out products into clear gamer-first lanes: headsets, controllers, keyboards, mice, flight sim, race sim, fight sticks, and parts and accessories. There are also separate pages for sales and refurbished items. Category pages speak directly to browsers, asking “What do you play on?”, so shoppers can zero in fast. 

Sitewide banners tout “Free Shipping on orders $39+” and an always-on ale hub that cycles 10%–40% markdowns. Pages for flagship products, like the Stealth Pro wireless headset, offer lifestyle photos, hero video, tech-spec accordion (drivers, latency, battery life), compatibility icons, and 150-plus verified buyer reviews.

Turtle Beach is also forward about their corporate ESG targets. Their governance page explains how the brand plans to eliminate single-use plastic and neutralize Scope 1 and 2 emissions, tracked publicly with annual reports. 

Another win: the Turtle Beach Rewards program gives 10% off first order plus cash-back points that auto-apply at checkout. 

3. JB Hi-Fi

Australia’s biggest home electronics chain has quietly become a $1 billion-a-year online powerhouse after moving to Shopify. 

JB Hi-Fi migrated their legacy, homegrown site in 2019—since then, online revenue has ballooned from AU $200 million to AU $1 billion and now drives 15% of total sales, with New Zealand web revenue up 50%.

The store splits thousands of SKUs into gamer-friendly and appliance-heavy lanes, such as TV & Home Theatre, Computers, Phones, Cameras, Smart Home, Gaming, and Music and Vinyl, plus dedicated clearance and service hubs. Sidebar filters drill down by platform, screen size, refresh rate, storage, and more, so shoppers can land on the right specs in seconds.

Product pages are spec-rich, and include gallery shots, collapsible tables, and even an AI assistant to answer questions about the product. If shoppers see any product on the site cheaper elsewhere, they have the option to call JB or start a live chat to negotiate pricing. 

JB’s search filters are extensive. Start by typing the product you’re looking for into the global search bar, like “TV.” Then, the search function returns select products on sale, autosuggestions, categories, and news and reviews related to your query. 

Click-and-collect, buy now, pay later (BNPL) options, and an active Perks club make the experience feel both local and digital-first,helping the retailer 5x their online revenue in just a few years.

4. Tineco

The Suzhou-born appliance maker behind the Floor ONE vacuum-mop line exploded in the US after they created a Shopify store. 

The move gave Tineco full control over storefront speed, feature rollouts, and buy now, pay later checkout. These improvements helped drive a 2,253% sales surge in their US shop and a 100% jump in Google PageSpeed scores.

A sticky mega-menu walks shoppers through six clear categories: Floor Washers, Carpet Cleaners, Vacuums, Kitchen (smart toaster), Beauty (smart hair dryer), and Accessories. Shoppers can also tune in to or rewatch livestreams on Amazon where Tineco shows off different products. 

PDPs combine images, spec sheets, and a Q&A that covers questions like “How noisy is the floor washer?” and “Can you adjust the flow of water coming out?” 

Buy directly from the product page with Shop Pay and enjoy advertised perks like:

• Free shipping on orders over $9.99
• 2-year warranty for items bought on Tineco.us
• 30-day money back guarantee

The Trade Up program and points-based Rewards benefits keep repeat purchases inside the brand’s orbit, making Tineco a good example for upstart electronics players hitting the US market.

5. Supernote

After upgrading to the Shopify Plus plan in March 2022, Supernote rewrote their ecommerce numbers:

• Year-on-year sales jumped 200%.
• Order volume climbed 44% in three months.
• Average order value nudged 3%t higher after enabling Shop Pay. 

Checkout extensibility and a plug-and-play student discount app now let the lean team iterate on promos without touching code. 

The US store keeps things tight: two main devices—Manta (10.7″ A5 X2) and Nomad (7.8″ A6 X2)—plus pens, folios, batteries, and DIY spare parts. 

A “Help Me Choose” page distills specs, screen sizes, and battery life into a side-by-side table so newcomers can pick the right Supernote in 60 seconds.

The product pages are a spec-lover’s dream. Scroll and you’ll get all the details for weight, size, and pixels per inch, as well as a deep dive into every feature available. You’ll also find brief demo videos showing the Supernote in action, lifestyle images, and a table comparing Supernote to competing units. 

Supernote shows how a hyper-focused hardware brand can punch above its weight online. With checkout options like Shop Pay and Shop Pay Installments, student discounts, and a two-year warranty, checkout is frictionless. 

6. EcoFlow

EcoFlow went from a Kickstarter curiosity to a US $1 billion valuation in just four years, helped by launching 12 country-specific Shopify stores in one push. The Shopify Plus plan’s multi-site sub-operation mode lets each region tweak pricing, promos, and tax while sharing one codebase.

In the US store, a mega-menu splits SKUs into DELTA and RIVER power stations, solar panels, smart appliances, and a refurbished category. Shoppers can also browse by “Scenarios,” like cutting costs with solar and on-the-road. Click the tile and you’ll land on a new page profiling the related products available. 

EcoFlow’s website is also timely. For example, in June, sitewide banners advertise a Father’s Day discount of up to $1,000 off with a $10,000 purchase. There’s no price match policy, but Trade-In credits worth up to $1,000 let owners upgrade at a discount.

Each product page sticks to crisp image galleries and spec tables (capacity, output, recharge time). You can also compare the different models side by side. 

Overall, EcoFlow turns a complex, engineering-heavy product line into a shopper-friendly experience. They offer free shipping, 30-day returns, and installment payments to remove any purchase friction. Add a friendly trade-in scheme and EcoCredits rewards, and the brand locks customers into an upgrade loop that drives consistent growth.

7. Molekule

Since leaving Adobe Commerce for Shopify in late 2022, Molekule has posted a 75% jump in conversion rate for devices, 7% growth in filter subscription customers, and a 10% traffic lift, showing that a leaner stack can translate straight into sales.

Molekule doesn’t have an extensive product line, compared to JB HiFi, for example, so their navigation is straightforward. The brand promotes their flagship models (Air Mini+ and Air Pro) and their monthly rental program right in the navigation window. 

Molekule also leans a lot on educating shoppers about how their products solve issues related to air quality. Under their “Learn” section, you’ll find information about PECO technology ( used in the filters), allergies, wildfire smoke, viruses, and pets. Each page goes in-depth about how these issues impact air quality and how Molekule helps.

The product pages are also education-focused. Still galleries, concise tech specs (PECO-HEPA rating, CADR, room size), and “What’s in the box” lists give comparison shoppers the data they need. 

By the time a shopper reaches the checkout page, they are educated and confident about purchasing a Molekule unit. 

8. Nanoleaf

Nanoleaf’s modular light panels look futuristic, and so does their tech stack. 

The brand rebuilt their site on Hydrogen, Shopify’s React framework, to showcase layout previews, animated scenes, and AR demos without sacrificing speed. 

On the back end, Shopify powers checkout, Flow automations, and a Microsoft ERP integration, yielding 82% faster data gathering for business intelligence, 45% leaner item-data workflows, and 25% quicker shipping.

Nanoleaf’s website is a design inspiration. The brand’s mobile app offers an AR preview and layout assistant where users design a panel mosaic onscreen, then project it onto their actual wall. 

If you don’t want to download an app, you can use the browser-based Customize Your Space wizard, which mirrors the app function. Answer two questions and Nanoleaf will create a scene with product recommendations you can add to cart. Every image is crisp, loads quickly, and truly captures the magic of their vibrant lighting products. 

Live chat, a searchable help center, and an active Discord channel keep troubleshooting quick. The app pushes firmware updates and lets users download top-rated community light scenes.

9. Shokz

The bone-conduction pioneer Shokz swapped a patchwork ecommerce stack for Shopify, standing up eight localized stores (US, Canada, UK, Germany, France, Italy, Spain, Japan) in one sprint. 

Each site now runs its own language, currency, and merchandising rules while sharing a single codebase. This setup lets the team tweak pricing, layouts, and post-purchase flows market by market without touching core infrastructure. 

Shokz’s website gets right to the point. Above the fold on their homepage, you’ll notice the “Most Popular” carousel, with stamped cards showing the different awards each earbud has won. 

Shokz’s navigation also makes it easy to review the different models. Click once on “Compare Products” from the menu, and you can see specs for every model, highlighting tech, battery life, charge time, and more. The brand also has dedicated pages for Bone Conduction, Open-Ear Audio, Comfort, and Sports Tech to explain how sound travels through cheekbones and why that keeps runners safer. 

Another cool addition shows how Shokz works with athletes to promote their products. Global ambassadors like Jan Frodeno get their own gear pages, sharing their stories and experiences with specific Shokz products.

10. Paper Shoot Camera

Invented in 2012 by Taiwanese engineer and film photography devotee George Lin, Paper Shoot began with a simple idea: slip a bare-bones digital sensor into a case made from stone paper. 

Lin’s sustainability-first concept has since grown into a global microbrand. A 2021 North American investment round set up fulfillment hubs on three continents, and within four months of turning on Shopify’s Managed Markets, Paper Shoot lifted worldwide sales by 69%.

A cool feature on Paper Shoot Camera’s website is their “Create Your Own Camera” option. Customization and personalization help build deeper relationships with customers because they can tweak products to their liking.

For Paper Shoot Camera, the process is simple:

1. Upload an image or generate one with the tool’s AI assistant. 
2. Add and stylize your text.
3. Do this for the front side and the back side of the camera.
4. Save and add to cart.

For those in doubt of the camera’s abilities, the website also offers a huge gallery of customer photos. Titled “Taken by Paper Shoot,” it shows the aesthetic buyers can expect, with social proof that doesn’t feel like an ad. 

11. Glowforge

When the Seattle-based 3D laser printer company Glowforge moved from their disjointed ecommerce stack to Shopify, two things happened immediately: 

• Technical debt headaches vanished.
• Customer satisfaction scores climbed.

Lower dev costs freed up budget for brand work, and revenue followed. Glowforge reported visible sales gains from day one after launch.

Glowforge’s site takes a persona-driven navigation approach. In the menu under “Experiences,” you’ll see Educators, Entrepreneurs, Event Planners, etc. Click on one page and you’ll find use cases, material bundles, videos, and more. 

Glowforge’s site would feel incomplete without their Community Forum. This living gallery shows would-be buyers exactly what’s possible, from wood-inlay guitars to acrylic earrings, before they spend $6,000 on a printer.

Users who share designs often link to their files in the paid Glowforge Catalog, turning hobbyists into micro-sellers and driving repeat revenue.

12. Upscale Audio

Upscale Audio started as a vacuum tube boutique in 1994 and now ranks among North America’s largest specialty audio retailers. After migrating to Shopify and layering ready-made apps, the business scaled revenue from $3 million to $20 million, a 6x jump, while tripling conversion.

The site leans hard into online-to-offline (O2O) service—a fixed-header phone number and prompt to chat promise instant expert help. 

It’s clear Upscale Audio delivers on their customer promises. The store averages over 4.8 out of 5 stars in their customer reviews, and gives browsers the option to call the store’s phone number or start a chat right from the homepage. You can book product demos ahead of time, even on Saturdays, which is a good O2O marketing tactic used by omnichannel retailers. 

Shoppers can reserve in-store demos, even on Saturdays, by calling ahead, bringing showroom trust to the web experience. Add 4.8-star average reviews, a 60-day return window, and cash-value HiFives credits that appear at checkout, and Upscale Audio’s storefront feels as high-touch as its brick-and-mortar listening rooms.